Through their honest words, they remind us that tobacco-related diseases not only kill women, but also devastate those left behind in the wake of sadness and emptiness. These women are brave. These women are ordinary. And unfortunately, these women are not alone. Every year tobacco-related diseases kill over 178,000 women in the U.S.

With this national advertising campaign, we hope to raise awareness of the toll tobacco has taken upon women and encourage you or someone you love to seek help to quit smoking. Quitting may well be the most difficult thing you accomplish, but also the most rewarding and important. And when it comes to quitting smoking, there's no time like the present.